Client: Beluga Group

Work: Brand Identity, bottle shape and label design


Fashion for "burning" drinks came to Russia with a little delay. In the west, this trend was formed in the early 2000s and continues to this day. Thanks to it, Fireball, the brand of liquor based on whiskey, has reached a profit of 61 million dollars for the period from 2011 to 2013.

Following the trend, BELUGA GROUP, the leader in the Russian spirits market, implemented an ambitious launch of Russia's first crossover brand based on whiskey, honey and cinnamon.

Branding agency Svoe Mnenie was given an opportunity to present a new category of the drink and to create a bright but moderately rebellious brand aimed at a young audience.


The name Trinity refers to three ingredients in the composition: burning whiskey, sweet honey and spicy cinnamon.

The creative solution reflects the idea of ​​triplicity: two hot twin girls appear on the label and invite the third member (a potential consumer) to have some fun. The slogan complements the design, playing with words “three is not a crowd”.

The concept is based on the authentic style of the Mexican carnival Día de Muertos (Day of the Dead). The symbol of the festival, Сatrina Сalavera, became the inspiration for the brand's ad characters - Ms. Angel and Ms. Besom.

In order to emphasize the importance of whiskey in the product’s recipe, the bottle received a faceted shape resembling a whiskey barrel.

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